Reliability of Data
How could I collect reliable data on the following topics
Editor's letters in women's & men's magazines
To get reliable data, I would collect magazines(one magazine every 2 months) taht are the most expensive, that appeal to a specific economic target audience. I would then analyse what sort of atypical day that the editor has had and check the letter to see if the mood differs from one letter, to another. I would then see whether or not the data was reliable or not.
Brian Cox's Tweets
To get the data, I would make sure that it is a fair sample by randomly selecting Tweets that were sent by Professor Brian Cox's official Twitter Page. This removes the initial chance of bias in choosing data.
Michael Gove's comments on education
To collect the data, I would watch previous interviews of Mr Gove, and then transcribe what was being said by him, and others around him. I would then look for features that I could then linked to theory and the subject that I was researching.
Compariability of Data
1-How far does the language of advertising vary according to the gender of the target audience?
Advertising will always have different aspects to the gender of the Target Audience. In the Herbal Essences advert, the announcer states "Want to do something to your body that you've never done before" implying that women have never used a Natural Volume Shampoo before. It also shows a couple running upstairs and getting undressed, which implies that they are going to have sex instead of what really happens. The advert uses specific words to express the women's feeling of pleasure because she is using this product. This manipulates the audience to buy the products is they can feel the pleasure of it as well. In the Lynx advert, their slogan "Get the look that gets the girls" is stereotypical of women, because they only go for men based upon the way they look, not their personality. The adverts also wants men to switch to this product because it has a longer lasting affect and will get you noticed "apparently" by girls.
2-How does a 'live' commentary on radio differ from one on television?
'Live' Commentary on the radio differs to commentary on television because of the visual experience one gets from watching the television. When people are listening to a live radio commentary, they have to listen very carefully and try to visualise what is going on in there head while in tandem with what is being said. When watching a live commentary on the TV, people tend to look at the images, rather than focus on what the commentator ahs to say. Also, a commentator in a radio show will have to keep constantly talking, describing to the audience what is going on, as well as adding his own comments. On the TV, the commentator is more subdued, making slight remarks occasionally.
3-How do the publishers of Popular magazines use language to appeal to readers of different ages?
Popular magazines use there language to appeal to readers of different ages by making sure it is simple and easy to understand. There is no use of Low Frequency Lexis, instead, high frequency lexis are used. As readers get older, the complexity of the language used in the magazines changes, but it will still be easy to understand. More Low Frequency Lexis will be used, and it will be much more structured than it was previously. However, sometimes, if a magazine is about a certain subject, then field specific lexis will come into play, where lexical choices are used that are linked with a specific subject.
4-How do teachers vary the language they use according to the class they teach?
Teachers vary their language in class for many different reasons. The first being, they want students to know what they'll be studying, their for they will use the "Language of the Class" i.e. they'll use lexical choices & phrases that are associated with a specific subject. Also, when talking to the class, they'll use influential power to assert their dominance over the students. Teachers will also use upward inflections when speaking to the class because they are demand students listen to what they have got to offer.
Advertising will always have different aspects to the gender of the Target Audience. In the Herbal Essences advert, the announcer states "Want to do something to your body that you've never done before" implying that women have never used a Natural Volume Shampoo before. It also shows a couple running upstairs and getting undressed, which implies that they are going to have sex instead of what really happens. The advert uses specific words to express the women's feeling of pleasure because she is using this product. This manipulates the audience to buy the products is they can feel the pleasure of it as well. In the Lynx advert, their slogan "Get the look that gets the girls" is stereotypical of women, because they only go for men based upon the way they look, not their personality. The adverts also wants men to switch to this product because it has a longer lasting affect and will get you noticed "apparently" by girls.
2-How does a 'live' commentary on radio differ from one on television?
'Live' Commentary on the radio differs to commentary on television because of the visual experience one gets from watching the television. When people are listening to a live radio commentary, they have to listen very carefully and try to visualise what is going on in there head while in tandem with what is being said. When watching a live commentary on the TV, people tend to look at the images, rather than focus on what the commentator ahs to say. Also, a commentator in a radio show will have to keep constantly talking, describing to the audience what is going on, as well as adding his own comments. On the TV, the commentator is more subdued, making slight remarks occasionally.
3-How do the publishers of Popular magazines use language to appeal to readers of different ages?
Popular magazines use there language to appeal to readers of different ages by making sure it is simple and easy to understand. There is no use of Low Frequency Lexis, instead, high frequency lexis are used. As readers get older, the complexity of the language used in the magazines changes, but it will still be easy to understand. More Low Frequency Lexis will be used, and it will be much more structured than it was previously. However, sometimes, if a magazine is about a certain subject, then field specific lexis will come into play, where lexical choices are used that are linked with a specific subject.
4-How do teachers vary the language they use according to the class they teach?
Teachers vary their language in class for many different reasons. The first being, they want students to know what they'll be studying, their for they will use the "Language of the Class" i.e. they'll use lexical choices & phrases that are associated with a specific subject. Also, when talking to the class, they'll use influential power to assert their dominance over the students. Teachers will also use upward inflections when speaking to the class because they are demand students listen to what they have got to offer.
Ethicality of Data
When I collect the data, I'll make sure that all the data has been published and is available for me to analyse. If I want to use "unpublished data" I will ask for an Informed Consent so I can explain how I will use their data in terms of my investigation. When searching for Brian Cox's tweets, I'll check to see if the tweets were posted by Brian Cox himself, not by someone who is connected with Brian Cox and it isn't a fake account that is pretending to be Brian Cox. The data that I collect for each of my investigations will have to be analysed thoroughly to check if it is a reliable source of data or not.
Thorough, insightful work. In reliability, you can't leave out 'unreliable-seeming' data, because then you are selecting with bias - you have to set the selection up as best you can scientifically and then use what you get. If the data sample is large enough, any anomalies should be obvious and can be discussed (e.g. what would be the effect if they were removed from the data pool and why they are anomalous). On comparability, you show good understanding but that wasn't actually what the task was. Rather than answering the question, you had to say what data you would collect to help you answer the question. Well done overall.
ReplyDeletethis is very well structured and you have explained each point properly. your use of sub headings makes the information easy to understand.
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