Friday, 21 June 2013

Sample Data-Language & Power used by Football Managers

Sir Alex Ferguson Interview Pre-match interview vs. Real Madrid

SAF-Um(.) I know that people will keep saying that um (2.0) that were not as good as the Manchester United teams in the past but then (1.0) sometimes we get foggy (2.0) and pressures of the past y'know (1.5) and um I do so myself at times but (1.5) the reality is that (.) is that (2.0) this team (1.0) doesn't know when its beaten(.) its a great quality to have (.) and we have some great individual players (2.0) so I think that (.) we must have a chance obviously the asset test is tomorrow and I have no doubts in my mind about that

News Correspondent Talks

SAF-He's (Cristiano Ronaldo) at I would think he's at the peak of his career now the next three years will (.) also be that way for him (.) but um (1.0) he was still a young man when he left me (1.0) and I think you can see how well he has flourished(.) in Madrid (1.0) and his record is (2.0) I'd  never thought he'd get that total to be honest with you I knew he would improve I knew he was one of the best payers in the world (.) probably he and Messi are the best players in the world but to score that many goals is phenomenal

Kevin Keegan's "I'll love it if we beat them!" Rant

Key
KK-Kevin Keegan
AG-Andy Gray
RK-Richard Keys
/-Interruption

KK-(1.0) We we just wanna (.) keep our hopes alive and er a lot of things have been said over the last few days so some sort of a slanderous and I would never commented (.) we've just got on workin' (.) tryin to pass the ball like we do in training(.) I think things have said (.) I think you gotta send Alex Ferguson a tape of this game haven't ya (.) isn't that what he asked for/

AG-Well i'm sure if he was watchin it tonight Kev (.) tonight Kevin he could have no complaints about the way Leeds went about their job(.) it really tested your team /

KK-An an and were playing Notts Forest on Thursday(.) and he objected to that(1.0) now (.) that was fixed up months ago we were supposed to be playing Notts Forest(.) I mean that sort of stuff were its its been (.) were better (.) were bigger than that/

RK-Well that's part and parcel of the psychological battle Kevin /

KK-No (.) No (.) when you drew that with footballers like he said about Leeds (1.0) and when you do things like that about a man like Stuart Pearce (1.0) i'm I've kept really quiet but i'll tell you something(.) he went down in my estimation when he said that we have not resorted to that (.) but i'll  tell you (.) i'll tell him now he'll be watching it on the tele right now (.) were still fighting for this title an and he's (Alex Ferguson) gotta go to Middlesbrough and get something an an and i'll tell you honestly (1.5) I will love it if we beat them (.) love it

Analysis of my Data Collected

Analysis of My Data Collected

How language has changed since Chaucer?

For my investigation, I was going to collect the transcript of Bill Bailey's "Pubbe Gag", another text that was written by Chaucer, and a modern day translation of the same piece, to look at what changes in English Language have occurred since Chaucer.I will have to make sure that the data is reliable/comparable/ethical.

Reliable

To make sure that the analysis would be reliable, I would look for pieces of work that is recognised as an authentic piece of Chaucer, not a fake that someone else has re-written. I may decide to transcribe someone reading form Chaucer, also when trying to translate a piece of Chaucer into modern day English will require some knowledge of what English was like back in the time of Chaucer. Also, i should look through a range of Chaucer pieces before deciding what to analyse. I have to make sure beforehand that i actually understand the context of text before beginning my investigation. 

Comparable

To make sure i can compare all of the texts, I will have to make sure that all the texts have at least ONE comparability factor that i can then comment on. I will look at what sort of techniques were used by Chaucer, and see if those techniques are shown in the modern day translation. I could then contrast that to a modern piece of poetry that is based upon the work of Chaucer, and then look at how the presence and influence of Chaucer is shown in the poem. I could also look at how different comedians interpret Chaucer in their routines, and what affect it has on the audience.

Ethical

To make sure that my data is collected is ethical, i will have to make sure that the data is already available for me to use. When searching for data, i will have to use a reliable source that is official, and not a spoof or fake.

Thursday, 20 June 2013

Compariable/Reliable/Ethical Data

Reliability of Data

How could I collect reliable data on the following topics

Editor's letters in women's & men's magazines

To get reliable data, I would collect magazines(one magazine every 2 months) taht are the most expensive, that appeal to a specific economic target audience. I would then analyse what sort of atypical day that the editor has had and check the letter to see if the mood differs from one letter, to another. I would then see whether or not the data was reliable or not.


Brian Cox's Tweets

To get the data, I would make sure that it is a fair sample by randomly selecting Tweets that were sent by Professor Brian Cox's official Twitter Page. This removes the initial chance of bias in choosing data.

Michael Gove's comments on education

To collect the data, I would watch previous interviews of Mr Gove, and then transcribe what was being said by him, and others around him. I would then look for features that I could then linked to theory and the subject that I was researching.


Compariability of Data

1-How far does the language of advertising vary according to the gender of the target audience?

Advertising will always have different aspects to the gender of the Target Audience. In the Herbal Essences advert, the announcer states "Want to do something to your body that you've never done before" implying that women have never used a Natural Volume Shampoo before. It also shows a couple running upstairs and getting undressed, which implies that they are going to have sex instead of what really happens. The advert uses specific words to express the women's feeling of pleasure because she is using this product. This manipulates the audience to buy the products is they can feel the pleasure of it as well. In the Lynx advert, their slogan "Get the look that gets the girls" is stereotypical of women, because they only go for men based upon the way they look, not their personality. The adverts also wants men to switch to this product because it has a longer lasting affect and will get you noticed "apparently" by girls.

2-How does a 'live' commentary on radio differ from one on television?

'Live' Commentary on the radio differs to commentary on television because of the visual experience one gets from watching the television. When people are listening to a live radio commentary, they have to listen very carefully and try to visualise what is going on in there head while in tandem with what is being said. When watching a live commentary on the TV, people tend to look at the images, rather than focus on what the commentator ahs to say. Also, a commentator in a radio show will have to keep constantly talking, describing to the audience what is going on, as well as adding his own comments. On the TV, the commentator is more subdued, making slight remarks occasionally. 

3-How do the publishers of Popular magazines use language to appeal to readers of different ages?

Popular magazines use there language to appeal to readers of different ages by making sure it is simple and easy to understand. There is no use of Low Frequency Lexis, instead, high frequency lexis are used. As readers get older, the complexity of the language used in the magazines changes, but it will still be easy to understand. More Low Frequency Lexis will be used, and it will be much more structured than it was previously. However, sometimes, if a magazine is about a certain subject, then field specific lexis will come into play, where lexical choices are used that are linked with a specific subject.

4-How do teachers vary the language they use according to the class they teach?

Teachers vary their language in class for many different reasons. The first being, they want students to know what they'll be studying, their for they will use the "Language of the Class" i.e. they'll use lexical choices & phrases that are associated with a specific subject. Also, when talking to the class, they'll use influential power to assert their dominance over the students. Teachers will also use upward inflections when speaking to the class because they are demand students listen to what they have got to offer.

Ethicality of Data
 
 
When I collect the data, I'll make sure that all the data has been published and is available for me to analyse. If I want to use "unpublished data" I will ask for an Informed Consent so I can explain how I will use their data in terms of my investigation. When searching for Brian Cox's tweets, I'll check to see if the tweets were posted by Brian Cox himself, not by someone who is connected with Brian Cox and it isn't a fake account that is pretending to be Brian Cox. The data that I collect for each of my investigations will have to be analysed thoroughly to check if it is a reliable source of data or not.
 




 

Tuesday, 18 June 2013

English Language-Investigating Language Change

Looking at Language Change by Investigating Bill Bailey's Parody of Geoffrey Chaucer




Analysis of Transcript The data I chose was a transcript of Bill Bailey's Parody of Geoffrey Chaucer. Bailey's aim is to modernize the poem by inserting lexical phrases that are more common, along with the language that Chaucer used when he was alive in the 14th Century.  I chose this particular data so I could examine how far language has come in the last 7000 years, & what theories I could then link to the text.

What I found was that Bailey has to use a lot of French, because at the time, England was under the invasion of the Norman’s, who spoke predominantly French.  Language change either evolving slowly for the better of society, or decaying. Norman Fairclough argues that English Language has begun to decay because most people now talk with an informal tone. In Chaucer, Fairclough’s theory is proven correct, although it is only proved correct when Bailey uses modern English. Before Bailey has even begun, when he states “The realm of Geoffrey Chaucer”, we assume that the mode will be formal, but instead we get Chaucer talking about women in pubs, talking about their love life. The quote “Ello darlin’ you fancy a drink?” is an example of modern day informal English.
However, Chaucer does use “Heroic Couplets” throughout the poem, which is a traditional form of English Poetry that was pioneered by Chaucer,
which is used for epic & narrative poetry.
Jean Aitcheson argues that this is down to a “Damp Spoon Syndrome” where he argues that language change is due to laziness, and explains that slow speech which is jerky & careful usually means that we miss out words that that we see unnecessary to convey.  
To carry out on investigation, I would analyse the Bailey "Pubbe Gag" and a text that was written by Chaucer, and another piece of Chaucer that has been translated. I would investigate how the language has changed over time, what interesting features that are located in the Chaucer text, & how certain words or phrases may be lost within the modern day translation. I shall call the investigation "How Language has changed since Chaucer".

The Transcript of Bill Bailey Parody of Chaucer Poetry



Transcript of Bill Bailey Parody of Chaucer Poetry
http://www.youtube.com/watch?v=mNEWatD0viw


Key
BB-Bill Bailey




BB-This is where the joke enters the realm (.) of Geoffrey Chaucer (.) Thank You (2.0) three fellows’ wenten into a pubbe (.)And gleefully their hands did rub (.)In expectation own of revelry (.) for its was thee hour that is happy (.)Great Bottles of wine did they quaff and have a really good laugh (.)Till drunkenness hell dominion “four does two for the price of one” (.) yet after why the meat in sac (.) man must have a massive snack! (1.0)Great Pasties’ form Cornwall (.) Scottish Eggs round as a ball (1.0) great hams quail duck and geese they sucked the bones and dragged the grease (0.5) one fellow stood all pale and wan (.) for he was a vegetarian (3.0) yet man knoweth that gluttony stoketh the fire of lechery (.) upon three young wenches round and sly (.) the fellows cast a wanten eye (.) one did approach with the drunken wink (.) “Hello darlin’ do you fancy a drink?”(.) Soon they caught them on their knee(.) twas like grizzly puppetry such was the ludeness and debauchery was like a sketch by Dick Emeri (2.0) except that Dick Emeri is not yet born so such comparison(.) may not be drawn (6.0) then the fellows began to pay for quail and not the friend of ale and in their bellies much confusion (.) form their throats vial extrusion(.) stinking foul corruption came spewing forth from drooling lips the feted stench did fill the pub it was the very arse of Beelzebub(1.5) thrown they were form whore and trumpet in the street no coin no strumpet homeward bound they must quickly go to that then a donkey stole (.) their hands all with vomit greased (.) the donkey err (1.0) was not pleased (1.5) and threw them into a ditch of shite they all agreed (.) what a brilliant night